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September 16th and 17th | From 9 AM to 6 PM

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HIS 2025 HAS EVOLVED: NEW STAGES FOR A BROADER INDUSTRY PERSPECTIVE

Innovation is in the DNA of the Healthcare Innovation Show, and in our 11th edition, we redesigned our stages to offer an even more strategic experience aligned with the sector's transformations.

The content was organized in a more accessible and targeted way, better reflecting the dynamics of the healthcare chain.

With this evolution, the event expanded the reach of debates, strengthened strategic connections, and provided a comprehensive view of innovation, technology, management, and the main trends that impact the present and future of healthcare.

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KEYNOTE SPEAKER

Marcelo Tas

OCT 01 - LEARN MORE

Marcelo Tas at HIS? But what does he have to do with health? Everything, when we talk about innovation, creativity, and transformation. A communicator and educator, Tas is a reference in exploring the frontiers of language and technology. Creator of iconic characters and projects such as Ernesto Varela, Rá-Tim-Bum, and CQC, he also works in education with initiatives like Telecurso and projects for the Museum of Tomorrow. With almost 10 million followers on social media, he hosts "Provoca" and is a commentator for Jornal da Cultura, as well as a member of I2AI and the Osesp Foundation. Get ready for a talk that goes beyond the obvious — and essential for those who want to think differently about the future of health.

Lecture topic: Communication in Digital Acceleration: The Role of AI in the New Era

Gil Giardelli

OCT 01 - LEARN MORE

Gil Giardelli is a professor, writer, speaker, and specialist in innovation and artificial intelligence. With over 27 years of experience, he has taught as a guest lecturer at renowned institutions such as Stanford and MIT, and has delivered more than 1,500 lectures, including TEDx talks. He is the author of books on technology and digital transformation, such as Thinking the Unthinkable. Gil is also the co-founder of 5 ERA, focused on digital strategies, and serves as an advisor to several companies. He has received awards for his contributions to innovation and is a member of AIFOD, affiliated with the UN, promoting sustainable development through AI.

Theme: Exploring the Future: A.I. Economy, Quantum Computing, and Innovation in Healthcare

Tanel Tera

OCT 02 - LEARN MORE

Tanel Tera is Head of the e-Services Management Department at the Health and Welfare Information Systems Centre in Tallinn, Estonia, since September 2019. He oversees the development of digital services in the areas of health, social security, data, and labor, leading a team of 130 specialists. With a degree in IT Systems Administration from Kehtna School of Economics and Technology, Tanel is an experienced leader in the digital transformation of Estonia's health and welfare sector.

Talk Topic: The Future Has Arrived: Lessons from Estonia, the World’s Most Digital Nation, to Transform Healthcare

 

*Lecture accessible to Congress and Executive Pass holders; Simultaneous translation in portuguese will be provided.

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PHILIPS

The stage brought a unified experience, from strategic vision to clinical transformation, enriched by community insights. Participants were able to access relevant content, valuable connections, and solutions that shape the future.

Target audience: Radiologists, IT Leaders, Clinicians, CMIOs, Managers, Clinical Teams

MOS

MGS 2025 brought ArenaCast, a live and interactive podcast where doctors and specialists debate topics such as AI, finance, and leadership. A stage for protagonists, with exclusive certification and connections to transform healthcare.

Target audience: Doctors and Growth specialists

Assuntos macro

Macro topics of the healthcare ecosystem: trends, relationships between stakeholders, regulations, and innovations.

Target audience: Leaders in the supplementary health sector, directors, administrative and strategic managers, marketing professionals and HR.

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Debates how to turn data into value within healthcare organizations, addressing topics such as agile BI, governance, and security. Speakers present case studies that showcase performance improvements and more assertive decision-making.

Target Audience: CIOs, CDOs, CTOs, Business Leaders, Governance Professionals, BI Analysts and Data Scientists, Digital Transformation Leaders.

Innovations

Innovations in management, processes, technology, healthcare, personnel in the public sector, and the adoption of new medical technologies.

Target audience: Public sector managers, clinical directors, and technology professionals working in the public healthcare sector.

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With a focus

With a focus on patient experience and clinical management, the stage debated how technology can transform the care journey, promoting personalization, efficiency, and connection between professionals and patients – always with humanization as the central principle.

Target Audience: Health managers; Technology professionals; Clinical leaders; UX/CX specialists; Patient journey coordinators; Nursing professionals; Healthcare institution executives; Clinical and medical directors; Medical informatics specialists and CMIOs; Clinical data managers; Oncologists; IT professionals; Care quality coordinators; Clinical researchers.

Discusses

Discusses the protection of data and critical infrastructures in healthcare in the face of rising cyberattacks. Aimed at leaders and managers, it provides strategic insights to strengthen digital security, ensure service continuity, and maintain trust in an increasingly threatening environment.

Target Audience: CISOs, IT Managers, Compliance Directors, Executives responsible for protecting digital assets, Information Security Specialists, Risk Managers, Data Protection Professionals.

Strategic content

Strategic content for healthcare leaders, with experts sharing strategies that combine innovation, safety, and financial sustainability to drive results and strengthen businesses in a constantly changing environment.

Target audience: CIOs, CEOs, IT managers, IT teams, technology and service providers for healthcare institutions

Espaço dedicado

A space dedicated to showcasing how Artificial Intelligence is revolutionizing management and care, with experts presenting solutions that optimize processes, support clinical decisions, and personalize the patient experience.

Target audience: Hospital managers and healthcare administrators, CIOs, IT professionals

Our global reach in Healthcare

Whether in person or online we enable deeper learning, relationships and decisions.Staging 20 exhibitions, 110 conferences and reaching over 700,000 healthcare professionals, we are where the world of healthcare meets.

Together for a healthier world