With two complementary focuses, this stage dives into technology-driven transformations that enhance both patient experience and clinical management, always prioritizing humanization. One day will be dedicated to Patient Experience, exploring how digital tools strengthen the bond between institutions and users, foster engagement, and personalize care throughout the entire healthcare journey. The other day will focus on Clinical Management, highlighting how data and artificial intelligence are revolutionizing diagnoses, treatments, and clinical processes — all while maintaining a patient-centered approach.

Health managers; Technology professionals; Clinical leaders; UX/CX specialists; Patient journey coordinators; Nursing professionals; Healthcare institution executives; Clinical and medical directors; Medical informatics specialists and CMIOs; Clinical data managers; Oncologists; IT professionals; Care quality coordinators; Clinical researchers.